This is the story of Anne, an Estonian mother of 3 small children. Anne wanted to educate her children from an early age about Estonian culture, so she acquired two original, hand-woven, woolen folkloric skirts for her daughters. These skirts were very expensive and took a long time to make – and these were just the beginning for creating a full costume. Because of great expense, Anne would have to purchase all the pieces for the costumes separately. By the time the full costumes would be ready, the fast-growing children would already be too big to fit into them.
With sadness Anne had to surrender to the fact that even though the costly woolen skirts were beautiful, her girls would wear them only very seldom. “Scratchy,” said the oldest daughter, and that was that. “I can not ride a bike,” said the youngest, and soon pulled off the skirt. Only when the family visited the National Museum on Kihnu Island, where all the performers were wearing national costumes, did the girls promise to wear their scratchy skirts.
With the boy it was no better. Although he found the woolen vest to “sting” even through his shirt, the fatal factor was instead the summer sun. His scratchy, heavy vest was simply too fantastically hot. He stripped himself to undergarments until nothing of the beautiful, expensive clothes remained. Thenceforth, the mother Anne began to look for alternatives.
This is also the story of Nelle, a designer and crafter of fine fabrics. One hot summer day, the mother Anne visited Nelle, her dear childhood friend. Anne expressed the children’s complaints and her own frustration concerning the traditional garments. Thankfully, Nelle was quick to sympathize and immediately set upon solving the problem. For months and months they studied what to do. There was much testing and drawing and traveling. There were many sketches and messages and meetings. Most importantly, there were many in-depth discussions with the most important beneficiaries – the children themselves.
As a result, Anne and Nelle’s joint effort resulted in the beautiful, child-friendly designs you see today. These 100% cotton garments are soft and comfortable, shine with vibrant, durable colours, and are inspired by authentic Estonian folk costumes. They may not be precisely accurate historic reconstructions, but kids love wearing them. To us, that is what really matters.
And this is the story of Dukiboo, a new Estonian children’s clothing brand. Dukiboo being an Estonian word that, when spelled backwards, means “Nightingales.” For all Estonian children are singing nightingales ;)